Experience
MANAGER, SEARCH June 2021 - Present
Prev. SEO Strategist March 2021 - June 2021
Prev. Digital Marketing Specialist December 2018 - March 2021
JPL - Integrated Communications Agency
Harrisburg, PA
DIGITAL MARKETING SPECIALIST December 2017 - December 2018
Merit - Marketing Consultancy Agency
Harrisburg, PA
ART & SOCIAL MEDIA DIRECTOR February 2017 - June 2017
Prev. CREATIVE SERVICES COORDINATOR September 2016 - February 2017
PRM - Magazine & Advertising Agency
Old Forge, PA
Prev. SEO Strategist March 2021 - June 2021
Prev. Digital Marketing Specialist December 2018 - March 2021
JPL - Integrated Communications Agency
Harrisburg, PA
- Currently managing all things Search at JPL, including our Search offerings, client strategy and team growth.
- As an SEO lead for our clients, I work directly with our account managers, client contacts, and subject matter experts to synergize organic and paid search efforts, optimize technical performance, improve UX and content, and align measurement strategies based on individual campaign objectives. Learn more about our clients and our approach to SEO at JPL.
- Recognition
CLIENT WHISPERER 2021 - Finalist
"For those providing a consistent, outstanding experience to JPL’s clients - making their lives easier and helping to drive results.
ROOKIE OF THE YEAR 2020 - Winner
“Recognizing a new team member, hired since July 1, 2018, who made an immediate impact and contribution in his or her role." - Highlights
• Grew organic YoY traffic consecutively for confectionary website since joining account in 2018. 65% and 62% increase in search impressions, respectively, each year.
• Increased organic non-branded query traffic 38% YoY for same confectionary website.
• Grew blog search visibility 163% with a 228% increase in organic clicks YoY.
• Achieved over 200K organic impressions and 5K clicks for a seasonally-focused microsite in less than 6 months after launching.
• Increased search visibility of chemical information website by 103% YoY through schema implementations and on-page optimizations.
DIGITAL MARKETING SPECIALIST December 2017 - December 2018
Merit - Marketing Consultancy Agency
Harrisburg, PA
ART & SOCIAL MEDIA DIRECTOR February 2017 - June 2017
Prev. CREATIVE SERVICES COORDINATOR September 2016 - February 2017
PRM - Magazine & Advertising Agency
Old Forge, PA
Education
WILKES UNIVERSITY, Wilkes-Barre, PA
Bachelor of Business Administration in Marketing
Minors in Management & Studio Art
UNIVERSITY OF WALES: TRINITY SAINT DAVID, Carmarthen, Wales, U.K.
Study Abroad Program,
Business Administration & Management
CARMARTHEN SCHOOL OF ART, Carmarthen Wales, U.K.
Foundation Art & Design
Bachelor of Business Administration in Marketing
Minors in Management & Studio Art
UNIVERSITY OF WALES: TRINITY SAINT DAVID, Carmarthen, Wales, U.K.
Study Abroad Program,
Business Administration & Management
CARMARTHEN SCHOOL OF ART, Carmarthen Wales, U.K.
Foundation Art & Design
Awards
Client Whisperer (finalist) - JPL, 2021
Rookie of the Year Award - JPL, 2020
Richard Fuller Excellence in the Arts Award, 2016
Delta Mu Delta International Business Honors Society, 2016
Wilkes Presidential Scholarship for outstanding academic achievement, 2011-2015
Wilkes University Deans List, 2011, 2012, 2014, 2015, 2016
Rookie of the Year Award - JPL, 2020
Richard Fuller Excellence in the Arts Award, 2016
Delta Mu Delta International Business Honors Society, 2016
Wilkes Presidential Scholarship for outstanding academic achievement, 2011-2015
Wilkes University Deans List, 2011, 2012, 2014, 2015, 2016
Certifications
Google Analytics & Google Ads certified, BrightEdge Certified