Experience
MANAGER, SEARCH June 2021 - Present
Prev. SEO Strategist March 2021 - June 2021
Prev. Digital Marketing Specialist December 2018 - March 2021
JPL - Integrated Communications Agency
Harrisburg, PA
DIGITAL MARKETING SPECIALIST December 2017 - December 2018
Merit - Marketing Consultancy Agency
Harrisburg, PA
CREATIVE SERVICES MANAGER February 2017 - June 2017
Prev. CREATIVE SERVICES COORDINATOR September 2016 - February 2017
PRM - Magazine & Advertising Agency
Old Forge, PA
Prev. SEO Strategist March 2021 - June 2021
Prev. Digital Marketing Specialist December 2018 - March 2021
JPL - Integrated Communications Agency
Harrisburg, PA
- Currently managing all things Search at JPL and Paskill, including our Search offerings, client strategy and team growth.
- Made an immediate impact upon hire, improving agency digital capabilities, data insights, and search performance. Promoted into leadership roles to evolve search productization, develop team and tech stack, and manage search department strategy, deliverables, and client relationships. Responsible for team collaboration with content, development, UX, paid media, and analytics stakeholders to synergize strategy, lead implementation, and grow accounts.
- Accomplishments:
- Grew search team 300% from a team of 1 to 3 strategists.
- Led and negotiated agency search tool stack, productization, and operationalization/SOPs. Transitioned enterprise SEO platform from BrightEdge to Semrush, resulting in 63% reduction to department tech expenses.
- Led end-to-end client solutions for search strategy, SEO-content programs and website redesigns; doubling search department annual labor revenue.
- Co-operated agency client SEM campaigns in partnership with paid media teams.
- Evangelized JPL and Paskill’s search POVs and productization for agency growth markets and AI, and simplified pricing with a value-based model.
- Developed ongoing agency thought leadership for JPL and Paskill, creating buzz marketing emails, articles and webinars.
- Led creation of AI redirect mapping tool, cutting technical mapping time by over 60%.
- Defined agency website performance dashboard concept that cut quarterly reporting time by over 40% with increased client satisfaction and project value-adds.
- Recognition/Certifications
4As AGENCY TEAM LEADERSHIP CERTIFIED
BRIGHTEDGE CERTIFIED
CLIENT WHISPERER 2021 - Finalist
"For those providing a consistent, outstanding experience to JPL’s clients - making their lives easier and helping to drive results.
ROOKIE OF THE YEAR 2020 - Winner
“Recognizing a new team member, hired since July 1, 2018, who made an immediate impact and contribution in his or her role.
DIGITAL MARKETING SPECIALIST December 2017 - December 2018
Merit - Marketing Consultancy Agency
Harrisburg, PA
CREATIVE SERVICES MANAGER February 2017 - June 2017
Prev. CREATIVE SERVICES COORDINATOR September 2016 - February 2017
PRM - Magazine & Advertising Agency
Old Forge, PA
Education
WILKES UNIVERSITY, Wilkes-Barre, PA
Bachelor of Business Administration in Marketing (BS track)
Minors in Management & Studio Art
UNIVERSITY OF WALES: TRINITY SAINT DAVID, Carmarthen, Wales, U.K.
Study Abroad Program,
Business Administration & Management
CARMARTHEN SCHOOL OF ART, Carmarthen Wales, U.K.
Foundation Art & Design
Bachelor of Business Administration in Marketing (BS track)
Minors in Management & Studio Art
UNIVERSITY OF WALES: TRINITY SAINT DAVID, Carmarthen, Wales, U.K.
Study Abroad Program,
Business Administration & Management
CARMARTHEN SCHOOL OF ART, Carmarthen Wales, U.K.
Foundation Art & Design
Awards
Client Whisperer (finalist) - JPL, 2021
Rookie of the Year Award - JPL, 2020
Richard Fuller Excellence in the Arts Award, 2016
Delta Mu Delta International Business Honors Society, 2016
Wilkes Presidential Scholarship for outstanding academic achievement, 2011-2015
Wilkes University Deans List, 2011, 2012, 2014, 2015, 2016
Rookie of the Year Award - JPL, 2020
Richard Fuller Excellence in the Arts Award, 2016
Delta Mu Delta International Business Honors Society, 2016
Wilkes Presidential Scholarship for outstanding academic achievement, 2011-2015
Wilkes University Deans List, 2011, 2012, 2014, 2015, 2016
Certifications
Google Analytics & Google Ads certified, BrightEdge Certified